Apple’s iPhone Right or Wrong?
June 5th, 2007 . by Roxor
Okay, so the iPhone is coming out at the end of the month, and for the record I want one.
Edited: Evidently This was sent to me by an AGENCY rep. It was NOT a press release ( although I never took it as one… ) Although Mercora is the company mentioned below it was not created or disseminated by Mercora, it is the work of an AGENCY rep. Now, said AGENCY rep sent me the info, so I think it’s fair game to post it, no?
Of course I want to get the story right, so if any of this is wrong let me know and I will make a correction asap.
1. Freedom of Choice - Hardware: The iPhone and iTunes service will become intertwined. But most customers want flexibility and choice. Mercora’s mobile software is open and optimized for Smartphones and Pocket PC devices such as the Cingular 8125/8525, i-mate JAQ, Motorola Q, Palm Treo 750, Samsung BlackJack, T-Mobile Dash, and Verizon Wireless PN-820.
2. Freedom of Choice - Service Providers: The iPhone only works with AT&T’s network. In stark contrast, Mercora’s mobile software is network agnostic and works on 2.5-3G and higher mobile broadband networks such as EDGE, EV-DO, UMTS, HSDPA, Wi-Fi and WiMAX. Note: Sprint, Verizon, others use their own networks and technologies; Mercora interoperates across all.
3. Apple is the Underdog: Gartner expects over 700 million Smartphones to be shipped between 2006 and 2009, with music being the second most popular mobile activity behind SMS. In stark contrast, Bernstein Research predicts Apple will sell 7 million iPhones in 2007 and 15 million in 2008.
4. Apple Charges A Premium: Each song from iTunes costs about $1. In stark contrast, Mercora’s social music application costs about $4 per month for unlimited music service.
5. Freedom of Choice in Music – Even with the iPod you can access only your own music—and individual tracks are a buck apiece. With Mercora, users get their music, friends’ music, and an entire universe of 3.5 million tunes.
Of course I still want an iPhone…